Andersen Windows & Doors - Careers

Marketing Manager - (22943)

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Description
  • Develop the strategy and lead the execution of key plans and initiatives, breaking new ground across multiple business units and channel models.
  • Leadership and activation of strategy including tactical elements that support the strategy.
  • Comprehensive marketing plan that includes the critical elements of the marketing mix (programs, promotions, segment strategy, drip campaigns, pull elements, content deployment, VOC, etc.)
  • Translate the marketing plan into the tactical plan elements, managing the marketing mix plans within the assigned initiative
  • Leadership of strategic and tactical marketing plan implementation, including securing the appropriate cross-function approvals and resources to support implementation.
  • Lead and participate in national initiatives to activate major segments and sub segments through things like key events, influencer development, incentive and loyalty programs, content deployment and activation
  • Achieve targeted sales, market share, marketing engagement metrics, and profitability
  • Measure results and manage marketing plans and programs against timelines, budgets and deliverables
  • Represent market segment product/service requirements to the cross-functional leaders to influence and support new business case development. Participate in annual strategic planning process
  • Effective leadership and influence of cross-functional peers, including Sales, Creative Services, product management, analytics, and other counterparts.


Qualifications
  • 4-year degree with preference for MBA.
  • Minimum 8 years progressive marketing and sales leadership roles.
  • Strong “technical” marketing skills.
  • Demonstrated leadership skills in matrix environment.
  • Works independently in a complex environment.
  • Effective communication and presentation skills (to Executives, with Marketing peers, and to external audiences.)

 

Job:
Marketing
Location:
Bayport, MN US
Organization:
Andersen Corporation
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