Andersen Windows & Doors - Careers

Canvassing Marketing Manager - (21603)

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Description
Renewal by Andersen is seeking a dynamic and proven canvassing leader to manage and grow our business in our Jessup, MD market.  


Our ideal candidate:

  • Manages a team of canvassers with a direct hands-on approach, provides motivation and coaching to help team reach daily, weekly and monthly goals.
  • Recruits, hires, train canvassers through cost effective recruiting tools
  • Create and develop the culture of the local canvassing team, through personal role modeling desired behaviors and techniques. Deliver a world-class customer experience across each and every touch-point.
 
Delivers world class training program by
  • Overseeing all canvass field activities, including training, role playing, daily meetings, field supervision and motivating team members.
  • Monitoring and coaching every team member to ensure they are following proper procedures, scripts and customer service guidelines.
 
Can Provide Strategy Management and Tactical Execution:
  • Execute canvass strategies that help the region generate and develop leads via door-to-door activities.
  • Actively manage program launch through a combination of strategic staffing, training, planning, scheduling, and management of canvassing activities.
  • Maximize deployment of the canvassers and develop growth strategies for your market.
  • Lead the team of Canvassers on planning and delivery of canvass activities and events that support objectives and go-to-market strategies within the market.
 
Has the ability to provide the above while:
  • Being an active member of the Corporate Marketing leadership team
  • Creating annual budget with the sole purpose of generating qualified leads and appointments through canvassing efforts.
  • Coordinating canvass logistics with mapping and tracking permit logistics, script and flyer maintenance, organizing field lead sheets, verifying / validating leads gathered during each shift.
  • Providing timely tracking and entering of marketing data into corporate database.
  • Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in-person on neighborhoods and cities where Renewal by Andersen’s products and services can be demonstrated with the intent of generating qualified leads and appointments.
  • Developing and training on advanced canvassing protocols and monitor quality of the leads, canvassers and adherence to the pitch.
Qualifications
  • High School diploma, College degree preferred or equivalent work experience
  • Requires 3+ years of experience in management experience in canvassing / face to face marketing
  • Valid Driver’s license with a clean driving record
  • Excellent training and coaching skills
  • Requires weekend work
  • Ability to think strategically, with strong project management skills, including attention to detail
  • Strong verbal and written communication skills
  • Ability to self manage resources (time and budget) to achieve objectives
  • Ability to analyze effectiveness of canvassing program and canvassing team
  • Ability to understand the role of marketing communications, sales promotion and advertising
  • Ability to demonstrate strong leadership skills
  • Demonstrated analytic skills
  • Demonstrated ability in Microsoft Office programs, specifically Excel
Job:
Neighborhood Marketing
Location:
Jessup, MD US
Organization:
Renewal by Andersen Corp.
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